The event started with an introduction about the designing method of Franco Albini. Speaker of the moment was Federico Bucci by Casabella, the famous architecture, urban & design magazine.
After the intro, the authors of the work in progress appeared onstage for a focus on the main challenges, the design choices and the secrets of an ambitious project like Rinascente Roma in Piazza Fiume.
Speakers: Pasquale Agresti (Rinascente), Ippolito Pestellini (2050+), Simona Calcinaghi (Archilabo), Marcello Bondavalli (Studio Wok), Gabriele Cagliani (Thema) and Massimo Bottacchi (Schüco).
Valli&Valli, partner of the event, thanks to all the presents at the evening: firstly the organization, that is always perfect, then the trained speakers and the audience, attending and online, for determined the success of the moment.